The important thing when pre-qualifying clients is to determine if we are the right fit for them and if they are going to be good business for us. There is no point us wasting our time, or their time if nothing is going to eventuate.

1. Ask them about their requirements, what it is that they are they looking for. Let them explain what they want so that you can determine if we can help them out with their request.
2. Ask them what their budget is as this will help you to determine whether or not we can help them out.
3. Once they have told you what they are looking for and their budget, tell them the options that we can offer them.
4. Be sure to mention why they should work with us and what they get for their money.
   • If it’s a logo design, explain to them the logo packages and what they will get in that package.
   • If it’s a website design be sure to mention the following:
     • We can build website in Drupal, WP, Magento but we primarily build in WP because it is so user friendly.
     • Our template website is based in WP and was built from scratch by us. This means that we know the code back to front and are able to modify it without hassle.
     • With websites, you get what you pay for. There are overseas companies or even Australian companies that will do it cheaper, but there are always issues and complications because they use third party templates. Our team builds our web templates in-house and from scratch so we know it back to front and can fix any issues that may arise in the development period.
     • Third party templates can be difficult to work with because there are limitations in terms of what you can do with the code. So if the client wants to add a unique feature, there can be issues with making it work in a third party template because we have to play around with the code. This can also lead to issues in the future.
     • Our template provides us with the basic structure, but no two website using our template ever look the same. We completely change the look and feel of the website so that all clients receive a unique website.
5. Based on the information they give you, provide them with an estimated price. Always give the price as an estimate, as the requirements of their project may entail more than you or they understand at that point in time.
   1. 1. • For $500 – $1,000 we have a ‘business card’ website. It has a background image, the business logo and contact details.
         • For 4K – 5K we have our basic 5-page template.
         • If their requirements are unique, then we can add them to our 5-page template. This will come with a 5K – 10K price tag.
         • If they want a completely bespoke website, then it increases the price to $10K +.
6. This will be the point where it will make or break. If the client can’t meet the estimated price, then they will say goodbye. If the client can meet the estimated price, set up a meeting with the client and Ben.
7. At the end of the day, you want to convince the client that you are the best choice for them (if we are) and why. You have to explain to them why we charge the amount we do and how it benefits them to pay for our services. And what it comes down to is the quality of our service.