Corporate Logo Planner

This document is intended to help us to align the unique aspects of our clients to our capabilities and availability.

GENERAL COMPANY QUESTIONS

What is the name of your business?
How would you describe your services and/or products?
What are the long term goals of your company?
Why do you want a new logo? (if you already have one) What do you want your new logo to accomplish?
Who are your main competitors?
How are you different from your competitors?
What’s the age range of your target market?
Do you have a tag line? If so, would you like it stated along side your logo?
Do you have any specific imagery in mind for your logo?
Do you have any colour preferences, or existing brand colours?
Do you have any colours that you do not wish to use?
Do you have a style you like? Example: modern and contemporary, classic, retro
What adjectives should best describe your logo?
What feeling or message do you want your logo to convey to those who view it?
How do you prefer your logo to be worded or written out? Example: thedesignstudio or the design studio
How would you like the typography to appear? Example: script, bold, light, hand drawn, custom lettering
Where will your logo be used? Example: print, web…
Do you have a style you like? Example: modern and contemporary, classic, retro
What’s your preferred deadline, timeframe or exact date of completion?
Do you have a budget in mind?
Would you like any addition design services to be packaged with your new logo? Example: business cards, envelops, letterheads, etc.
What logos appeal to you and why?